2016 FREE BUSINESS BOOT CAMP- Boston Edition
Hosted By Forbes 30 Under 30 Entrepreneur-Christine Souffrant Ntim
Date: Saturday, October 15, 2016 Time: 10am-5pm (Prior to Forbes Summit Oct 16-19)
10am-10:15 Opening Remarks & Orientation
10:15-10:30 How to Launch in 24 Hours
10:30-11am Product Development 101
- 15 Minute Workshop- Ideation and Beta Testing 101
- Panel of Perspectives
11-11:30am-Customer Acquisition 101
- 15 Minute Workshop-Customer Acquisition
- 15 Minute Q/A session
11:30-11:45pm Social Impact 101 (w/Susan Musinsky )
12:00-1:00pm Lunch break & Networking + Pitch Competition
1:00-1:30pm Press & Marketing 101
- 15 Minute Workshop- Pitching, social media campaigns, press, and PR, event management
- Panel of Perspectives-(Ebony Reed, Christine Healy)
1:30pm-2:15pm Funding 101
- 15 Minute Workshop- How to raise capital via crowdfunding, crowd equity, and unconventional methods
- 15 Minute Workshop-Funding angel & VC investment
- 15 Panel of Perspectives (Jason Kraus , Paul Varadian)
2:15pm-2:30pm Startup Pitch Off
- w/ $500 Grand Prize Win w/ Clerky Legal Filing (Includes Incorporation and Post-Incorporation Setup (excludes $133 in filing fees))
2:30-3:15pm Branding 101
- 30 Minute Workshop Myths & Mistakes of Startup Branding by Doug Fox
- 15 Minute Q/A
3:15-4:00pm Startup Ecosystem Panel 101
- 10 Minute Workshop on how to leverage startup ecosystems
- Panel of Perspectives (Meaghan Corson, Kit Pang, Joanne Markow,Paul Varadian)
- Mental Engineering
- Closing Remarks
Venue sponsor: “Enterprises and startups rely on our 20 years of agile development – the work we do alongside our clients as an integrated product design team. Together we solve real problems and launch market-tested, innovative products that have the power to transform the world. Because we work collaboratively, your team will learn cutting-edge technology and best practices. The knowledge you absorb while working with Pivotal Labs® is just as valuable as the product itself.”
Prize Sponsor: 500 Grand Prize Win w/ Clerky Legal Filing (Includes Incorporation and Post-Incorporation Setup (excludes $133 in filing fees))
Meaghan Corson empowers entrepreneurs and professionals to be even more confident and comfortable so they can attract their ideal clients with ease. She’s a Brand & Video Marketing Expert and founder of Flash22 Productions, where she uses her skills as a former CBS news reporter to bring out your authentic self in front of the camera. Meaghan speaks across the country on authenticity because she is passionate about serving others and showing that YOU are the key to your true success. Meaghan believes everyone has a story, and she looks forward to hearing and sharing yours.
Jason Kraus -Prepare 4 VC founder; Equity Venture Partners Co-Founder; 3000+ connections–We live in an exciting time when new technology is changing our lives every day. Startups are solving problems many of us never even new we had and angel investors, venture capital funds, private equity firms and family offices are enabling these startups to scale quickly and effectively. Society becomes more advanced every year, and any one of us could develop the next life-changing idea.I help the startups of tomorrow raise funding today. If you need help writing a business plan, developing financial forecasts, preparing investor presentations, or other fundraising needs, please check out http://prepare4vc.com and contact me at Jason@prepare4vc.com
Ebony Reed is credited with raising millions of dollars in new revenue for media companies, identifying new markets for media products and combining her background of journalism and editorial management with revenue generation to create unique, intraprenurial sales cultures. In June 2016, Reed joined the Boston Business Journal (ACBJ/Advance) as Executive Advertising Director. At 32, she was one of the youngest bureau chiefs for the Associated Press in the United States. In 2011, she placed as a global finalist in AP’s employee business plan competition with a mobile product. During her six years at AP, she also served as a national business development director and built a multi-million dollar commercial business (sales to non-media companies for research, competitive intelligence and metadata) for AP products and services in the local U.S. markets by working with two dozen AP sales professionals. In 2015, The Boston Business Journal named her among the top 40 business leaders under 40 in Boston. Prior to moving into media sales, Reed was a deputy metro editor at The Detroit News and oversaw 12 reporters and editors, created new policies to increase web traffic and frequently edited front page stories. As a reporter at The Plain Dealer in Cleveland, her work received national recognition from Investigative Reporters & Editors when she examined social promotion and test scores in Cleveland public schools. Since August 2007, Reed has taught in the Missouri School of Journalism’s online master’s program with a focus on management. She has a Master of Arts with a focus in media management and a Bachelor of Journalism from the Missouri School of Journalism. She lives in a Boston suburb.
Doug Fox, President-Brand Fox—-Passionate brand champion, roaring pink barbarian, motivating coach, Doug is a proven brand strategist with more than 20+ years experience successfully building and positioning global brands and businesses. He is especially adept at developing more customer centric value propositions, enabling clients to better connect with their customers.Doug specializes in taking really complicated offerings and simplifying them down to a very sharp point, addressing the targets pains/wants/needs/desires. This helps inspire great creative so companies connect with their audience emotionally, before converting them rationally. And enables them to get the most out of their channels, so they can penetrate the market deeply, efficiently and effectively.Doug’s experience includes technology, CPG, health care and financial services including Bose, T2 Biosystems, Timex, Lincoln Financial, Hasbro, Eliza Corporation, Hawaiian Tropic, Joslin Diabetes Center, Gillette, SAP, Foster Grant, Fidelity, Staples and McKinsey, among others.Doug is an active speaker and mentor in the local startup community in Boston. For several years, he’s been a team leader at MITXUp startup marketing hackathons at the various accelerators around town – MassChallenge, TechStars and iLab. Additionally, he has mentored two grand prize winners at MassChallenge – Voxel8 in 2014 and RailPod in 2013.
Susan Musinsky – Executive Director, Social Innovation Forum–Susan has dedicated her career to building communities committed to creating social impact. As executive director of the Social Innovation Forum, she works to facilitate collaboration among leaders from nonprofits, philanthropy, government, and business to make progress on pressing social issues in Greater Boston. Under Susan’s leadership, the Social Innovation Forum has grown from a small volunteer initiative at Root Cause to a respected independent model for directing resources for solving social problems to the best available approaches. SIF leads this work through running two local accelerators; one focused on Social Innovators that has been operating for over 13 years, and a newer model focused on Impact Investing that is its fourth year. Since 2003, the Social Innovation Forum has worked with more than 99 Social Innovators and Impact Entrepreneurs in greater Boston and helped them to attract more than $24 million in cash and in-kind resources. Previously, Susan was executive director of the National Conference for Community and Justice’s (NCCJ) Boston office, which grew threefold under her leadership. She has participated on many local boards, including serving as past chair of Congregation Beth El’sTzedkah Hevra group, and as a founding member of the Watertown Community Foundation’s Board of Directors. Susan holds an Ed. M. from Harvard University, and a BS from the University of Vermont.
Paul Varadian-Serial Entrepreneur, Strategist, Advisor, Investor: I specialize in advance algorithmic matchmaking for investors and start-ups, combining behavioral, prescriptive, and predicative analytics, sometimes AI. I vet deals for a wide range of investors including Family Trusts, Wealth Managers, Angels, and VC’s and have a continuous source of fantastic very early stage companies with brilliant ideas seeking funding. As well, I am a Parallel entrepreneur, senior mentor, and futurist, with strengths in business and marketing strategy, system dynamics, behavioral patterning, predictive and trend analytics, and knowing why people do what they do!, I have been involved in many start-ups and I spend a great deal of time mentoring and advising winning teams at Mass Challenge, Tech Advisors Network, MIT, WPI, Harvard, Babson, and many others.
Christine Healy – National Events Director, Streetwise Media. Christine Healy is the National Events Director for Streetwise Media, the parent company of the local digital media and events publication, BostInno. She oversees the strategy, production, and promotion of all company events from custom meetups to pillar events for 2,000+ attendees. Christine started at Streetwise Media in 2013 as the DC publication’s event coordinator and joined the company’s national management team in April 2016. She is a graduate of the George Washington University where she earned a BBA with a concentration in Marketing and Event Management.
Kit Pang is a Communication Expert, TEDx & Keynote Speaker and the Founder of BostonSpeaks. He empowers individuals and entrepreneurs to become exceptional speakers and communicators. Kit has worked with CEOs, popular authors, celebrities, TEDx speakers and people who are just darned scared of public speaking! Learn more about Kit at www.kitpang.com and www.bostonspeaks.com.
Inspired by life in villages to boardrooms, Joanne helps people & companies reinvent. Goal? The journey. Along the way, she enjoys mixing creativity, education, technology and international business in changing times to develop better positioning, growth, performance and brands for individuals and organizations. Currently a judge and mentor at MassChallenge and a partner at startup GreenMason, Joanne is finding that blend between neuroscience, cultural fit and assessment of skills development in career advancement. GreenMason develops programs and products that help you learn how to find rewarding jobs and build fulfilling careers. For more than 20 years, Joanne has led global cross-functional groups across multiple offices, achieved alignment with investor-backed acquisitions, built technology and management teams from scratch, led a career development team through a 250% expansion, lived in New Delhi to expand international operations, and grew early-stage educational businesses to scale-up organizations. Joanne is a certified career coach, has a master degree from Harvard, leadership certificate from MIT’s Sloan School, BA from Simmons and experience at the University of Glasgow, Scotland. She also appreciates every bruise earned as a competitive figure skater.