Linkedin SME Masterclass Series (Ghana)

Why the Linkedin?

This is a multi session program to help SMEs in Africa build digital resilience, marketing intelligence and effective business development scaling techniques. The program includes Linkedin business and marketing content training alongside sessions on personal branding, and career coaching for founders.

How to apply?

The Linkedin SME Masterclass series program are open to all small businesses and SME based in Ghana and generating revenues. SME companies can apply for admission on a rolling basis between February 23-March 9th. The program is free. No equity ask. No obligation.

Overview of the SME Masterclass Series

The 2021 program dates are: March 16, 23, 30 (Tuesdays)  between the hours of 6pm-8pm Ghana time are:

Session 1 

  • Orientation 
  • Bootcamp Training 
    • GSE Ideation and Product Development
    • GSE Customer Acquisition & Growth Hacking
    • GSE Marketing: Press Hacking, Social Media, Content Strategy
  •  Bootcamp Training 
    • GSE Marketing: Press Hacking, Social Media, Content Strategy
    • GSE Funding & Pitching: How to Raise $250k+ in 6 Months
    • GSE Future: How to Prepare for the Startup of the Future 

Session 2 

  • Mental health & Resilient Entrepreneurship 
  • Leveraging Your Community to Scale with Mentors 
  • Personal branding for Entrepreneurs 


Session 3 

  • Leveraging Your Entrepreneurial Ecosystem 
  • Financial literacy of the Future